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Gond, Madhya Pradesh, wall murals in Ahmedabad, public art installation, art installations in Ahmedabad, Industrialization wall mural, factory inspired mural, GIFT City, Gandhinagar
Anuja Khokhani
Client Name : LineWorks Consultancy Services
Location : GIFT City, Gandhinagar
The Canvas :

The mural at the entrance lobby of a fertilizer company. As the first visual interaction for visitors and clients, the mural had to signify the company's values.

The Craft :

A craft inspired mural with only textural details from Gond paintings of Madhya Pradesh

Inspiration :

Roy Lichtenstein's paintings formed the core of our idea. We abstracted the chemistry elements and merged with the factory, adding the farming element to the mural. The products made by the company are used by farmers, making them a key stakeholder in the value chain.

Challenges :

The interaction between various layers was critical. Parallax issues, shadows and even basic material behaviour were challenges that we dealt with for the first time.

Client Feedback :

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